Seglin, Jeffrey L. 1956-
The McGraw-Hill 36-hour marketing course / Jeffrey L. Seglin. - New York : McGraw-Hill, c1990. - xii, 211, 15 p. : ill. ; 24 cm. NFIC
Includes bibliographical references and index.
0070560625 0070560633 (pbk.) :
89008100
Marketing--United States.
Marketing--Case studies.--United States
Marketing--Problems, exercises, etc.
HF5415.1 / .S443 1990
658.8/0076
The McGraw-Hill 36-hour marketing course / Jeffrey L. Seglin. - New York : McGraw-Hill, c1990. - xii, 211, 15 p. : ill. ; 24 cm. NFIC
Includes bibliographical references and index.
0070560625 0070560633 (pbk.) :
89008100
Marketing--United States.
Marketing--Case studies.--United States
Marketing--Problems, exercises, etc.
HF5415.1 / .S443 1990
658.8/0076