Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.
By: Kaplan, Robert S
.
Contributor(s): Norton, David P.
Publisher: Boston : Harvard Business School Press, c2004Description: xviii, 454 p. : ill. ; 24 cm.ISBN: 1591391342 (alk. paper).Subject(s): Strategic planning | Intangible property -- Management | Human capital | ManagementDDC classification: 658.4/012
Contents:
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Non Fiction
|
BardBerlinLibrary | 658.401 Kap 2004 (Browse shelf) | Available |
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Includes bibliographical references and index.
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
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