Management of art galleries / Magnus Resch.
By: Resch, Magnus
.
Material type: 
BookPublisher: Ostfildern : Hatje Cantz, ©2014Edition: English ed.Description: 151 pages : illustrations ; 21 cm.ISBN: 9783775739870; 3775739874.Uniform titles: Management von Kunstgalerien. English Subject(s): Art museums -- ManagementDDC classification: 708.0068 R431 2014
Contents:
Summary: "What makes an art gallery successful? How do galleries get their marketing right? Which customer group is the most attractive? In a unique research undertaking, Magnus Resch carefully analyzes the inner life of art galleries. Examples and case studies from leading galleries around the world give an insight into the art scene. The author's broad experience as a former gallery owner and founder of the world's leading art collector database Larry's List, together with his PhD on the art market, lend the volume persuasive power and authenticity."--Provided by publisher.
Management, don't be afraid -- Number crunching -- My research approach -- A new business model -- Conclusion.
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Non Fiction
|
BardBerlinLibrary | 708.006 Res 2014 (Browse shelf) | Available |
Includes bibliographical references.
Management, don't be afraid -- Number crunching -- My research approach -- A new business model -- Conclusion.
"What makes an art gallery successful? How do galleries get their marketing right? Which customer group is the most attractive? In a unique research undertaking, Magnus Resch carefully analyzes the inner life of art galleries. Examples and case studies from leading galleries around the world give an insight into the art scene. The author's broad experience as a former gallery owner and founder of the world's leading art collector database Larry's List, together with his PhD on the art market, lend the volume persuasive power and authenticity."--Provided by publisher.
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