Ariely, Dan.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - Rev. and expanded ed. - London : Harper, 2009. - xxxii, 348 p. : ill. ; 20 cm.
Includes bibliographical references (p. [341]-344), bibliography (p. [345]-353) and index.
Ch. 1. The truth about relativity : why everything is relative, even when it shouldn't be -- Ch. 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- Ch. 3. The cost of zero cost : why we often pay too much when we pay nothing -- Ch. 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- Ch. 5. The influence of arousal : why hot is much hotter than we realize -- Ch. 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- Ch. 7. The high price of ownership : why we overvalue what we have -- Ch. 8. Keeping doors open : why options distract us from our main objective -- Ch. 9. The effect of expectations : why the mind gets what it expects -- Ch. 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- Ch. 11. The context of our character, part I : why we are dishonest, and what we can do about it -- Ch. 12. The context of our character, part II : why dealing with cash makes us more honest -- Ch. 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
9780062018205
Decision making.
Judgment.
Economics--Psychological aspects.
Reasoning (Psychology)
Consumer behavior.
BF448 / .A75 2008
153.8/3
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - Rev. and expanded ed. - London : Harper, 2009. - xxxii, 348 p. : ill. ; 20 cm.
Includes bibliographical references (p. [341]-344), bibliography (p. [345]-353) and index.
Ch. 1. The truth about relativity : why everything is relative, even when it shouldn't be -- Ch. 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- Ch. 3. The cost of zero cost : why we often pay too much when we pay nothing -- Ch. 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- Ch. 5. The influence of arousal : why hot is much hotter than we realize -- Ch. 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- Ch. 7. The high price of ownership : why we overvalue what we have -- Ch. 8. Keeping doors open : why options distract us from our main objective -- Ch. 9. The effect of expectations : why the mind gets what it expects -- Ch. 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- Ch. 11. The context of our character, part I : why we are dishonest, and what we can do about it -- Ch. 12. The context of our character, part II : why dealing with cash makes us more honest -- Ch. 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
9780062018205
Decision making.
Judgment.
Economics--Psychological aspects.
Reasoning (Psychology)
Consumer behavior.
BF448 / .A75 2008
153.8/3