Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
By: Ariely, Dan.
Material type:
BookPublisher: London : Harper, 2009Edition: Rev. and expanded ed.Description: xxxii, 348 p. : ill. ; 20 cm.ISBN: 9780062018205.Subject(s): Decision making | Judgment | Economics -- Psychological aspects | Reasoning (Psychology)
| Consumer behaviorDDC classification: 153.8/3 | Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Non Fiction
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BardBerlinLibrary | 153.83 Ari 2009 (Browse shelf) | c. 1 | Available | |
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Non Fiction
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BardBerlinLibrary 2nd floor | 153.83 Ari 2009 (Browse shelf) | c. 2 | Available |
Includes bibliographical references (p. [341]-344), bibliography (p. [345]-353) and index.
Ch. 1. The truth about relativity : why everything is relative, even when it shouldn't be -- Ch. 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- Ch. 3. The cost of zero cost : why we often pay too much when we pay nothing -- Ch. 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- Ch. 5. The influence of arousal : why hot is much hotter than we realize -- Ch. 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- Ch. 7. The high price of ownership : why we overvalue what we have -- Ch. 8. Keeping doors open : why options distract us from our main objective -- Ch. 9. The effect of expectations : why the mind gets what it expects -- Ch. 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- Ch. 11. The context of our character, part I : why we are dishonest, and what we can do about it -- Ch. 12. The context of our character, part II : why dealing with cash makes us more honest -- Ch. 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
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