| 000 -LEADER |
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| fixed length control field |
02239nam a2200313 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
071126s2009 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780062018205 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
BF448 |
| Item number |
.A75 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
153.8/3 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ariely, Dan. |
| 245 10 - TITLE STATEMENT |
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| Title |
Predictably irrational : |
| Remainder of title |
the hidden forces that shape our decisions / |
| Statement of responsibility, etc |
Dan Ariely. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Rev. and expanded ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Harper, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxxii, 348 p. : |
| Other physical details |
ill. ; |
| Dimensions |
20 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. [341]-344), bibliography (p. [345]-353) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Ch. 1. The truth about relativity : why everything is relative, even when it shouldn't be -- Ch. 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- Ch. 3. The cost of zero cost : why we often pay too much when we pay nothing -- Ch. 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- Ch. 5. The influence of arousal : why hot is much hotter than we realize -- Ch. 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- Ch. 7. The high price of ownership : why we overvalue what we have -- Ch. 8. Keeping doors open : why options distract us from our main objective -- Ch. 9. The effect of expectations : why the mind gets what it expects -- Ch. 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- Ch. 11. The context of our character, part I : why we are dishonest, and what we can do about it -- Ch. 12. The context of our character, part II : why dealing with cash makes us more honest -- Ch. 13. Beer and free lunches : what is behavioral economics, and where are the free lunches? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Judgment. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Economics |
| General subdivision |
Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Reasoning (Psychology) |
| 9 (RLIN) |
6154 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
|
| Koha item type |
Non Fiction |
| Suppress in OPAC |
Do not suppress in OPAC |